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Webhooks and Zapier send each new lead, with its first and last touch, to another app as soon as it arrives. No hidden fields needed.
Zapier (no code)
- 1In Zapier, create a Zap with the trigger Webhooks by Zapier → Catch Hook and copy the URL it gives you.
- 2In HeyLead open Integrations → Zapier → Add Zapier hook URL, paste it and save.
- 3Send a test lead from your website, then click Test trigger in Zapier.
- 4Add an action (HubSpot Create Contact, Google Sheets Create Row…) and map the fields, e.g.
lastTouch.source→ UTM Source. - 5Turn the Zap on.
Webhooks (for developers)
Add your endpoint in Integrations → Webhooks. We send a POST request with JSON for each event you choose (lead.created, lead.updated, site.alert).
lead.created payload
{
"event": "lead.created",
"createdAt": "2026-10-24T09:12:03.000Z",
"data": {
"id": "lead_8f2k…",
"name": "Sarah Mitchell",
"email": "sarah@example.com",
"phone": "+1 555 0100",
"form": "Request a quote",
"submittedPage": "/contact",
"firstTouch": { "channel": "organic_search", "source": "google", "medium": null, "campaign": null, "landingPage": "/boiler-repair" },
"lastTouch": { "channel": "paid_search", "source": "google", "medium": "cpc", "campaign": "spring-sale", "term": "boiler repair", "content": null, "clickId": "Cj0K…", "landingPage": "/offer" },
"fields": { "name": "Sarah Mitchell", "email": "sarah@example.com", "message": "…" },
"url": "https://heylead.io/dashboard/leads/lead_8f2k…"
}
}Each request has an x-heylead-signature: sha256=… header: the HMAC-SHA256 of the raw body using your webhook secret. Compare it before trusting the data.
Verify the signature (Node.js)
import crypto from "node:crypto";
const expected = "sha256=" + crypto.createHmac("sha256", process.env.LEADORIGIN_SECRET).update(rawBody).digest("hex");
const valid = crypto.timingSafeEqual(Buffer.from(expected), Buffer.from(req.headers["x-heylead-signature"]));CSV export
Leads → Export CSV downloads every lead with all attribution columns. Choose a site first to export just that site.
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