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- Leads by assistant: ChatGPT, Perplexity, Gemini, Copilot and Claude, with visitors for each.
- Pages AI assistants send people to: the pages being cited and clicked.
- Conversion vs other channels: how AI visitors convert compared with your other channels.
- What this means: short insights once there's enough data.
Assistants don't share what someone asked, so prompts are never shown. Visits are recognised from the referrer and tags like utm_source=chatgpt.com.
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