In this video · 0:57
- Site and date filters (top bar) apply to every report. The page subtitle always shows what you're looking at, e.g. *Last 30 days · acme.com*. Your choice is remembered.
- Visitors: people who visited (one person on two devices counts twice).
- Leads: form submissions in the period.
- Conversion rate: leads ÷ visitors.
- Customers: leads you marked as customers on the lead page.
- Where your leads came from: leads by the channel that first found them. Until your first lead it shows visitors instead.
- Top campaigns: UTM campaigns ranked by leads.
Leads
Leads lists every submission. Click one to see the first touch, last touch, their answers and every visit before converting. Set a status (New, Qualified, Customer, Lost) and a deal value to see revenue by channel.
Channels
Click a channel to see its sources and campaigns. See How channels are decided.
Pages
| Column | Meaning |
|---|---|
| Views | Every time the page was opened. |
| Visitors | Different people who opened it. |
| Form fills | Leads that sent a form on this page. |
| Conv. rate | Form fills ÷ visitors: how well this page turns visitors into leads. |
| Entrances | Visits that started on this page (it was the landing page). |
| Landed leads | Leads whose first visit started here, wherever they later sent the form. |
One lead can count on two pages. Someone who lands on your home page and sends the form on /free-trial adds a landed lead to Home and a form fill (and conversion) to Free trial. That matches the lead's journey: first page, then the page with the form.
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