How forms are captured automatically

You don't tag forms or change them. Once the script is on your site, every lead form is detected and each submission is saved as a lead with its full source.

Which forms count as leads

• Any form with an email field, a phone field or a message box.
• Forms that appear later: popups, multi-step forms and forms loaded by page builders.
• Custom forms built with React, Vue or Next.js (including ones without a <form> tag, or sent with JavaScript) are captured when the send button is clicked.
• Works with Contact Form 7, Gravity Forms, WPForms, Elementor, Ninja Forms, Fluent Forms, Webflow, HubSpot embeds and plain HTML.
• Search boxes, logins, newsletter-only checkout and payment forms are ignored.

What's saved with each lead

• The answers (name, email, phone, message and other fields).
• First touch (how they found you) and last touch (the visit they converted on): channel, source, medium, campaign, keyword, ad content, click ID and landing page.
• Every visit before the form, with the pages they viewed.
• Device and country.

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What is never collected

Password, card number, CVV, bank and file-upload fields are never read. IP addresses aren't stored. See Privacy and cookies.