See how each demo request and trial sign-up first found you and what brought them back, and send it to HubSpot, Salesforce or Pipedrive automatically.
Related: B2B lead attribution · Marketing attribution
Demo request: 40 seats
Journey
Sound familiar?
B2B buyers visit many times before booking a demo. Tools that only look at the last visit give all the credit to Direct.
The original source in your CRM is missing or wrong, so you can't trust your pipeline reports.
Tracking lead sources shouldn't take a sprint. One script tag should be enough.
With HeyLead
Install once, and every form on your site starts arriving with its source. No hidden fields, no tag manager, no developer.
See the channel that found the buyer and the one that converted them, plus every visit in between.
Send first and last touch to HubSpot, Salesforce, Zoho or Pipedrive with a webhook or Zapier. No code.
One script tag in your root layout. Controlled React forms are captured automatically.
Works with your tools
Next.js
Add one Script tag to your root layout. Forms and route changes are tracked automatically.
HubSpot
Send each lead's channel, campaign and landing page to HubSpot with hidden fields, Zapier or a webhook.
Salesforce
Send each lead with its channel, campaign and landing page to Salesforce through Zapier or a webhook.
Webhooks
POST every lead as JSON to your own HTTPS endpoint, signed with HMAC-SHA256.
FAQ
What saas & b2b ask before they start with HeyLead.
Yes. Route changes are tracked as page views and React-controlled forms are captured automatically.
Yes. HeyLead.touch in the browser gives you the current visitor's first and last touch, so you can save it when they sign up.
Get started
Connect your website in minutes. From then on, every new lead shows which ad, search, post or AI assistant brought it.