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Attribution, explained for business owners
Practical guides to finding out which marketing, including AI assistants, actually brings you customers.
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How to see which leads come from ChatGPT and other AI assistants
AI assistants now send real buyers to small business websites. Here is how to spot them, and why most analytics tools still call them Direct.
All articles
How to track leads from your Google Business Profile
Clicks from your Google Business Profile usually look like organic search. Add one tagged link and you can count the enquiries your Maps listing really brings.
· 19 min read
How law firms can see which marketing brings new clients
Law firms spend heavily on Google Ads, directories and SEO. Here's how to track each consultation request to its source and count retained clients by channel.
· 18 min read
How real estate agents can track where leads come from
Portals, Facebook ads, home valuation pages and open houses all bring leads. Here's how agents track each source and find the ones that lead to closed deals.
· 19 min read
How to see which leads come from Facebook ads
Facebook and Instagram ad leads often show up as organic social or Direct. Here's how to tag your ads so every lead shows the campaign and ad that brought it.
· 18 min read
What is lead source tracking? A plain-English guide
Lead source tracking records which channel, campaign and page brought each enquiry. Here is how it works, what to track and how to start without a developer.
· 19 min read
Track where your leads come from without writing code
Hidden fields, tag managers and CRM workflows put most owners off attribution. Here's the no-code way to get the same answer.
· 2 min read
A simple UTM naming convention for small teams
Messy UTMs make messy reports. A five-minute convention that keeps every campaign readable in your dashboard and CRM.
· 2 min read
Why your CRM says “Direct”, and how to fix it
If most of your leads show Direct or Unknown as their source, you're flying blind. These are the five usual causes and their fixes.
· 2 min read
First touch vs last touch: which should a small business use?
Both are useful and both are incomplete. Here's how to read them side by side without a data team.
· 2 min read
Prove marketing ROI to clients with a one-page monthly report
Clients don't want 20 charts. They want to know which channels brought customers. A simple report structure agencies can reuse.
· 2 min read
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